Wednesday, July 2, 2014
The UN Security Council began its programme for the month of July, under the Presidency of Rwanda. Per tradition, the Security Council President, Minister in Charge of Cooperation and Ambassador of Rwanda to the UN, Eugene Richard Gasana invited all Security Council members to a breakfast, where the Rwandan coffee was featured. Particularly, the coffee of choice was the Grace Hightower and Coffee of Rwanda a premium coffee company launched in 2013 by Grace Hightower De Niro, with a mission of improving the lives of Rwanda.
Providing a tasting of the great coffee of Rwanda to the UN Security Council members, she took the time to explain her motive behind launching the company, stating that she was inspired by the people of Rwanda, and especially their resilience, considering the tragedy that engulfed the country, just 20 years ago, where the Genocide perpetrated against the Tutsi, took the lives of more than 1.000.000 people.
Her believe is that through direct sourcing, fair trade, and ethical practices and environmental stewardship. She stated that her motivation and inspiration comes from the Rwandan people’s courageous spirit to succeed and this was a celebration of the coffee farmers of Rwanda, quoting President of Rwanda, H.E Paul Kagame that Rwanda needs “trade not aid”. That is the model that she has been using with her coffee. Through direction trade sourcing, which is guided by transparency, fair trade practices, sustainability and environmental stewardship.